Main Street Committees

Volunteers are a vital part of our Downtown Development and Main Street Program.  We would love to have your help!

There are four committees of volunteers who work on various projects and events on behalf of the Monroe Main Street program. If you are interested in participating and volunteering on one of the committees below, or want to know upcoming meeting dates, contact us


Involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. The various committees make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by a city-employed program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.


Helps promote a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area. 


Gets Main Street into top physical shape by capitalizing on its best assets, such as historic buildings and pedestrian-oriented streets. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning. 

Whit Holder, Chair   The Committee Meets: Quarterly

Economic Vitality

Strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.

Mike Gray, Chair.  The Committee Meets: Quarterly